/ Case Studies
/ Market Exploration & Targeting
Market Exploration & Targeting
provided the insights to help a bank better target
the commercial business market.
As commercial customers mature, they are demanding more services from their financial institutions.
- financial advice
- technology to evaluate and manage their cash flow
RDI was asked to help gain an understanding of the needs of commercial customers, as well as evaluate several options for how the institution could deliver services in an economical manner.
RDI conducted a series of mini
focus group discussions with small-to-medium-sized commercial banking
Our client was able to identify
the service needs of small- to medium-sized customers. It was learned that
service needs may not be determined just by size of business. Based on these
insights and reactions to several service model concepts, our client was able to develop new service strategies.