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Home / What We Do / Qualitative


Our qualitative experts can help you understand the deeper emotions that drive consumer behaviors.
Our qualitative experts handle all aspects of a project including: facilitation, recruiting, facility and project management.

Full Service

Benefit from our expertise.

Bruce Ferguson, our VP of qualitative research, has been facilitating studies for over 25 years. At the beginning of any project, he spends time consulting with our clients to understand their marketing issues. He then recommends the best methodology to provide actionable results.


The right respondents for every project.

If you are a moderator or project director, our recruiting team can find the respondents you need for your study. Our team has, on average, more than 20 years of experience. With a 90% show rate, we can find the best respondents for your in-person or online focus groups, in-depth phone interviews, shop-a-longs, or ethnography research.


New location, same great service.

Our new location in Covington puts you in the heart of the action. Situated in the MainStrasse neighborhood, you are less than a mile south of downtown Cincinnati and a mile north of suburban neighborhoods. This allows us to have access to both business professionals as well as consumers.


Your insights may be hiding in plain sight.

A small finding in one study can lead to a significant finding when multiple studies validate the information. Just think of how many times that one specific topic finds its way into several projects.
  • With InsightSync, our analysts review existing reports to uncover insights that may have been overlooked.
  • If the marketing question is more general, the answer may already be available. Our analysts are experts in reviewing publicly available data and summarizing the information into an informative and actionable document.
  • We also use InsightSync to tie together a strategic, multi-phase project that complements publicly available information. We leverage earnings calls, C-suite TV, and even print interviews to add support to our InsightSync deliverables.